Am I a value maker or a value taker?

A value taker has no choice but to accept the offer put to them. This could be based on market valuations at the time and, obviously, the types of acquirer’s that they talk to. They’re not going to be able to influence the price.

A value maker understands what it is that they’re trying to achieve from their exit. They’re working towards being able to maximise opportunity, and maximise value, at that point. A value maker understands the acquisitions landscape, and understands what is providing enhancement on values and what is detracting from value. It’s the best position for the business to be in the best place possible. It’s also about understanding the opportunities within your business.

What is your strategic advantage? Do you have any niches? What areas can you improve? That’s the question to ask yourself. As you sit here today, are you a value maker? Or are you a value taker? You might not be thinking about exiting straight away. With time on your hands, you are in the best place to structure the right exit for you.